Head of Conversion Rate Optimization (CRO)

About the role

IMPACT BRANDS is seeking a strategic leader to own and drive the Conversion Rate Optimization (CRO) function across its portfolio of health and wellness brands. As Head of CRO, you will shape the experimentation roadmap, turn data insights into revenue growth, and collaborate with cross‑functional teams to improve the customer journey.

Key responsibilities

• Define and execute the CRO strategy and experimentation program for all IMPACT BRANDS products.
• Identify high‑impact opportunities across the funnel and prioritize tests based on potential revenue lift.
• Build and maintain a structured roadmap of A/B and multivariate experiments.
• Partner with marketing, product, design, development, analytics, and brand teams to translate insights into actionable changes.
• Measure, analyze, and report on experiment outcomes, ensuring clear attribution to business results.
• Mentor and grow a CRO team, fostering a data‑driven culture.

Required profile

• Proven experience leading CRO initiatives at a senior level, preferably within e‑commerce or consumer‑focused brands.
• Strong analytical mindset with the ability to interpret complex data and make data‑driven decisions.
• Commercial awareness and a track record of turning insights into measurable revenue growth.
• Excellent collaboration skills and the ability to influence cross‑functional stakeholders.

Required skills

• Deep understanding of conversion optimization methodologies and experimentation frameworks.
• Experience with CRO tools and platforms (e.g., Google Optimize, Optimizely, VWO).
• Proficiency in data analysis and visualization (e.g., Excel, Google Analytics, Tableau).
• Knowledge of statistical testing and significance evaluation.

What we offer

• Fully remote work – work from any location.
• Home office budget and choice of MacBook or Windows workstation.
• Health and wellness budget plus access to company products.
• 25+ paid holidays, 2 paid volunteering days, and an annual achievement bonus.
• Personal and professional development opportunities, including online training.