Head of Marketing

About the role

Oxylabs, a global leader in web intelligence and proxy infrastructure, is seeking a Head of Marketing to own the full marketing function for its Infrastructure Supply portfolio of B2B and B2C products. The role combines strategic ownership with hands‑on commercial work, representing products, meeting partners and opening new opportunities.

Key responsibilities

• Define and own the marketing strategy for each product in the Infrastructure Supply portfolio, ensuring alignment with growth and efficiency goals.
• Lead and develop the marketing organisation, including Product Marketing Managers and channel teams (SEO, Paid, Influencer, Social), handling hiring, performance management and day‑to‑day people management.
• Design team structures, decide how product marketing and channel teams collaborate, and reshape capabilities as the business evolves.
• Set marketing KPIs and targets per product and channel, monitor performance and intervene when results deviate from plan.
• Allocate and manage the marketing budget across products and channels, track spend, efficiency and ROI, and re‑prioritise investments based on outcomes.
• Represent Oxylabs products externally at partner meetings, industry events and key accounts, actively creating new partnership opportunities.
• Maintain regular reporting rhythms (weekly, monthly, quarterly) to provide leadership with clear, actionable insight into marketing performance.

Required profile

• 5+ years of experience in marketing leadership roles, managing senior specialists and functional channel teams.
• Proven track record of building and approving product marketing strategies that delivered measurable growth in international markets.
• Experience owning a sizeable multi‑channel marketing budget and evaluating channel performance to set priorities.
• Strong ability to set KPIs, run performance management for a multi‑team organisation and adapt team structure as the business grows.
• Hands‑on commercial experience representing products to partners or customers and negotiating partnerships.
• Fluent English, comfortable presenting to leadership and external partners.

What we offer

• Gross salary starting from 6000 EUR per month, with flexibility based on skills and competencies.
• 40+ internal learning options, external conferences, mentorship and year‑round knowledge sharing.
• Private health insurance, psychotherapy support, on‑site well‑being consultants and 24/7 gym access.
• Team events, overseas workations, quarterly team‑building budgets and additional vacation days.
• Access to a wellness app, barista coffee and all necessary tools for success.