Senior Key Account Manager – Consumer Electronics (Baltic)

About the role

The Senior Key Account Manager will lead sales of consumer electronic products—including TV & Audio, Home Appliance and Small Appliance—in the Baltic region. Reporting to the Country Manager, you will drive market penetration and achieve business targets across Lithuania, Latvia and Estonia.

Key responsibilities

• Support the Country Manager in delivering business targets and shaping the strategic layout for the Baltic area.
• Manage existing accounts and acquire new customers to maximise market share.
• Build and strengthen long‑term relationships with key buyers.
• Negotiate pricing and commercial terms.
• Prepare and own product‑line forecasts for assigned customers.
• Collaborate with the marketing team to develop trade‑marketing strategies and promotional activities.
• Provide market feedback on competition, volume potential and price trends.
• Analyse market data to define action plans that meet assigned targets.
• Maintain up‑to‑date prospect, competitor and customer databases.

Required profile

• Minimum 5 years of key‑account management and sales experience in consumer electronics, preferably with TV market exposure.
• Established network and proven ability to approach market buyers.
• Self‑starter who works independently while contributing to team goals.
• Strong strategic and tactical thinking, with excellent negotiation and communication skills.
• Previous business development experience and a proactive, can‑do attitude.

Required skills