Senior Performance Marketing Manager – Subscription Apps

About the role

Fabulous is seeking a Senior Performance Marketing Manager to own and scale growth for its subscription‑based health and wellness apps. You will define user acquisition strategy, drive profitable growth, and influence product experience through close collaboration with product, data, and engineering teams.

Key responsibilities

• Own end‑to‑end user acquisition performance for assigned products, including strategy, execution, and scaling across web and web‑to‑app funnels.
• Drive profitable growth by optimizing long‑term metrics such as LTV and D30/D120 ROAS.
• Partner with Product Growth & Creative to prioritize opportunities across onboarding, creatives, pricing, and user experience.
• Design and execute testing strategies across channels, creatives, funnels, and pricing models.
• Scale and optimize key channels (Meta, Google, emerging platforms) while exploring new acquisition channels.
• Lead creative strategy with in‑house teams, ensuring high testing velocity and performance insights.
• Improve tracking, attribution, and data quality in collaboration with Data and Engineering.
• Own cross‑functional projects such as market launches, funnel iterations, or new channel onboarding.

Required profile

• 5+ years in user acquisition or growth, managing substantial budgets for subscription‑based apps or high‑scale e‑commerce.
• Proven experience owning performance for a product line, not just executing campaigns.
• Strong understanding of web and web‑to‑app funnels, conversion optimization, paywalls, and subscription models.
• Experience working cross‑functionally with Product and Engineering, influencing roadmap decisions with data.

Required skills

• Deep expertise with Meta, Google (Search, Display, YouTube) and at least one additional paid channel (e.g., TikTok, Pinterest, Snap).
• Analytical tools: Amplitude, Looker or similar BI platforms.
• Tracking and attribution systems: CAPI, event pipelines, signal optimization.