Brand Manager (Crafts) – DTC E-commerce, 100% Remote EU

About the role

Foxelli is hiring a Brand Manager to own This Month's Craft, a monthly craft subscription box with Creative and DIY tracks, end to end. Churn is the main KPI: the role focuses on finding, testing and approving crafts that subscribers love and finish, while analysing acquisition, cancellations and customer feedback. The position is 100% remote and based on a contract/freelance agreement.

Key responsibilities

• Find, test and approve crafts, own the box pipeline for both tracks, order samples and make every kit yourself
• Own kit quality: clear instructions, right tools and materials, packaging that survives shipping, catching problems before a box ships
• Plan the box calendar balancing variety, seasonality and difficulty within the cost-per-box target
• Read and summarise reviews, CS tickets, community posts and cancellation reasons each month
• Own churn and protect acquisition quality, working with performance marketing on channels and first-box offers
• Own the cancellation flow and failed-payment recovery, keeping saves active for a month
• Work with Customer Service to turn recurring ticket themes into fixes

Required profile

• 1+ year in consumer product development, merchandising or brand management, ideally with craft kits, hobby products or subscription boxes
• A track record of products chosen or developed, with customer response data such as ratings, sell-through, repeat purchases and returns
• A hands-on maker who can craft and judge kit difficulty, instructions and quality
• Supplier experience: sourcing samples, negotiating and working to cost targets and lead times
• Uses customer reviews and feedback to decide, not personal preference
• Pushes work through marketing, CS, design, inventory and operations without being chased
• Comfort with numbers, including reading retention tables
• Clear written and spoken English

Nice to have

• Experience running a subscription box
• Experience writing craft instructions
• An active presence in craft communities or social media
• Shopify experience
• Spreadsheet analysis skills

The recruitment process includes a simple application form, a short video interview and a conversation with the manager. The role expects availability during at least 5 hours of typical working hours in the EET time zone (UTC+2/UTC+3).