Growth Marketing Lead – B2B SaaS & Payments

About the role

We are building a high‑scale payment orchestration platform and need a Growth Marketing Lead to own its digital presence and build a scalable marketing engine. This hands‑on role will drive the full journey from positioning and website to acquisition funnels and qualified pipeline.

Key responsibilities

• Own the product website, improve positioning, messaging, and conversion through A/B testing and CRO initiatives.
• Build and operate the content engine, including blog, case studies, guides, newsletters and thought‑leadership pieces.
• Manage LinkedIn and other social channels, develop executive thought‑leadership content and grow a relevant audience.
• Increase product visibility in the global payments and FinTech ecosystem through PR, podcasts, webinars and conference participation.
• Develop and execute organic acquisition strategy, handling keyword research, SEO, backlink building and AI‑driven discovery optimization.
• Create and optimise acquisition funnels, landing pages, lead magnets, email nurturing and marketing automation workflows.
• Own marketing analytics, attribution and dashboards covering traffic, lead conversion, pipeline and CPL/CAC metrics.
• Leverage AI tools across research, content creation, visual production, landing‑page development and reporting to scale output.

Required profile

• 4+ years of hands‑on growth, demand generation or digital marketing experience in B2B SaaS, FinTech or related technical startups.
• Proven track record of delivering measurable results such as organic traffic growth, qualified leads and pipeline generation.
• Strong portfolio of marketing initiatives you have personally built or owned.
• Excellent written English with solid copywriting and messaging skills.
• Ability to work independently, prioritize business outcomes and experiment data‑driven tactics.

Required skills

• SEO tools: Ahrefs, Semrush, Google Search Console.
• Marketing automation and CRM: HubSpot, Zapier, Make.
• Analytics: GA4.
• Website and landing‑page builders: Webflow, Framer.
• AI content and research tools: ChatGPT, Claude, Perplexity, Cursor.
• Outreach and prospecting platforms: Clay, Apollo.