Growth Marketing Manager

About the role

We’re hiring a Growth Marketing Manager at RatePunk. Paid acquisition is our growth engine, and you’ll own web‑funnel performance, experimentation and monetisation.

Key responsibilities

• Own web funnel performance – take responsibility for conversion across quizzes, landing pages, pricing and checkout, identify drop‑offs and build improvement plans.
• Run our experimentation programme – manage hypothesis backlog, prioritisation, briefs, launch, analysis and verdict, creating a steady pipeline of meaningful tests.
• Test what drives revenue – experiment with pricing, packaging, offers and presentation, evaluating impact on conversion and monetisation.
• Build funnels for different audiences – create and improve funnels for paid, SEO, organic and email traffic, adapt messaging and localise for new markets.
• Use AI to create and ship variants – work with our AI‑enabled design system to produce design and copy variations and launch test variants.
• Turn results into shared learning – analyse every test, decide outcomes and maintain a learning library for the team.
• Drive marketing initiatives forward – take projects from idea to delivery, write clear briefs for developers and coordinate with the Creative Lead.

Required profile

• Deep practical experience with A/B testing and ability to prioritise high‑impact hypotheses.
• Monetisation testing experience, running pricing, packaging or offer experiments and evaluating revenue impact.
• Strong English conversion copywriting and messaging judgement, able to craft and critique headlines, hooks and page copy.
• Hands‑on AI fluency, using AI extensively for design variations, copy and analysis and delivering launch‑ready outputs.
• Experience with testing tools such as VWO, Optimizely, GrowthBook or split‑URL setups, and analytics tools like GA4 or Plausible.
• Strong analytical judgement to interpret test results, recognise limitations and recommend next steps.
• Ability to coordinate technical work, write clear development briefs and discuss implementation with developers.
• Understanding of funnel psychology and pricing presentation to identify barriers and formulate testable hypotheses.

Required skills

• VWO
• Optimizely
• GrowthBook
• Google Analytics 4 (GA4)
• Plausible