Mid‑Senior PPC Specialist

About the role

Coveron is building a comprehensive identity‑theft protection service and needs a skilled PPC Specialist to drive acquisition across multiple paid channels. You will shape strategy, manage sizable budgets, and collaborate with creative and product teams to deliver high‑performing campaigns.

Key responsibilities

• Design and execute PPC strategies on platforms such as Google, Meta, Bing, Reddit and emerging channels.
• Test new advertising opportunities, launch campaigns on novel platforms and liaise with vendors.
• Manage and scale high‑volume budgets while monitoring CPA, CAC and ROAS daily.
• Formulate hypotheses, run rigorous A/B tests and analyse performance data.
• Work with copywriters, designers and product teams to align creatives and landing pages with acquisition goals.
• Ensure campaign setup quality, verify tracking data and flag discrepancies promptly.
• Monitor performance via platform interfaces, GA4 and Looker, and produce regular and on‑demand reports.
• Stay up‑to‑date with PPC trends and share insights with the team.

Required profile

• Advanced knowledge of Google Ads and Meta Ads; familiarity with other platforms is a plus.
• Deep understanding of digital marketing metrics and conversion tracking.
• Strong analytical skills: comfortable building pivot tables, reports and translating data into actionable strategies.
• Proficiency with GA4 reporting, advanced filters and explorations.
• Excellent spoken and written English.
• Proven experience managing large‑scale budgets; US media buying experience is a strong advantage.
• Effective interpersonal skills for vendor liaison.

Required skills

• Google Ads
• Meta Ads
• Bing Ads
• Reddit Ads
• Google Analytics 4
• Pivot tables (Excel)
• A/B testing
• Conversion tracking setup
• Data analysis

What we offer

• Training, mentorship and growth opportunities.
• Extra vacation days, sick leave and flexible time off.
• Private health insurance in Lithuania and Poland.
• Free subscriptions to Calm, Headspace, Mindletic and internal resilience trainings.
• In‑house gyms, sport cards, online workouts and personal guidance.
• Company‑wide workation trips and remote‑first work model.
• Family‑friendly benefits: children’s summer camps, flexible schedules, gifts for milestones.
• Vibrant Vilnius HQ with coffee bar, open gyms, kids’ room, music room and massage chairs.