B2B Marketing Manager

About the role

You will build the commercial layer for a cutting‑edge web data gathering platform, defining brand positioning and creating a repeatable go‑to‑market motion. The role offers high ownership in a fast‑growing environment.

Key responsibilities

• Define positioning, messaging framework and tone of voice; work with design on visual identity.
• Own the B2B website end‑to‑end: write copy, structure landing pages, launch and continuously optimise based on data.
• Identify where B2B buyers spend time and build the go‑to‑market motion across LinkedIn, events, cold outreach, etc.
• Set up the lead generation engine: content marketing, targeted outreach, paid experiments.
• Create credibility content (blog posts, whitepapers, success stories) and sales materials (decks, one‑pagers, case studies).

Required profile

• 3+ years of B2B marketing experience, preferably SaaS, AdTech or tech services.
• Proven track record launching a product, brand or GTM motion from zero to one.
• Comfortable writing B2B copy across website pages, outreach emails and longer‑form content.
• Understanding of B2B inbound lead generation, not just traffic.
• Ability to work in ambiguity and iterate quickly.

Required skills

• Familiarity with CRM tools.
• Experience with CMS platforms.
• Knowledge of analytics tools.

What we offer

• Gross salary from 3,200 EUR per month (experience‑based).
• 40+ internal learning options, external conferences, mentorship and knowledge‑sharing.
• Private health insurance, psychotherapy, on‑site well‑being consultants, 24/7 gym access and a wellness app.
• Team events, overseas workation, quarterly team‑building budget and other community activities.
• Hybrid work model (3 office days / 2 remote days) with flexible work‑from‑anywhere options.