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Director of Growth (Performance & Scaling)

Cohypes

Hybrid Senior 🇬🇧 English
Google Ads Klaviyo UTM structures Shopify Analytics platforms

Darbo aprašymas

About the role

Reporting directly to the CEO, you will own the global customer acquisition and retention architecture for a portfolio of high‑velocity DTC e‑commerce brands. This is a numbers‑driven leadership position focused on building, optimizing and scaling performance‑marketing engines across multiple markets.

Key responsibilities

  • Design and execute end‑to‑end acquisition and retention strategies, scaling high‑volume media spend profitably.
  • Lead performance channels such as Meta, Google, TikTok, and native platforms, continuously reallocating budgets based on real‑time data.
  • Build and manage a high‑volume affiliate and partnership network, collaborating with publishers, creators and media buyers.
  • Drive rapid‑fire creative production and funnel testing across advertorials, VSLs, pre‑sell pages and hooks.
  • Optimize unit economics (LTV/CAC) through email/SMS automation, subscription loops and upsell/cross‑sell funnels.
  • Recruit, mentor and hold elite media buyers, affiliate managers, retention specialists and creative strategists to aggressive KPIs.
  • Partner with brand and product owners on pricing, inventory scaling and funnel requirements.
  • Maintain bullet‑proof tracking, server‑side API integrations and custom attribution models with the tech/data team.

Required profile

  • 5+ years of performance‑marketing and growth leadership in high‑velocity DTC brands or agencies.
  • Proven ability to scale large media budgets while maintaining profitability and target CPA/LTV metrics.
  • Strong analytical mindset with deep mastery of e‑commerce metrics (CAC, CVR, AOV, MER, payback period, contribution margin).
  • Fluent English and an ownership mindset thriving in fast‑paced environments.

Required skills

  • Meta Ads and Google Ads platforms (including TikTok and native networks).
  • Affiliate marketing program setup and scaling.
  • Klaviyo and SMS automation platforms.
  • Server‑side tracking, UTM structures and post‑iOS attribution modeling.
  • Shopify ecosystem and analytics platforms.

What we offer

  • Base salary from €7,000 plus performance bonuses.
  • Access to massive media budgets, high creative output and rapid decision‑making.
  • Hybrid work model based in Vilnius with remote flexibility.
  • Private health insurance, annual training budget, stocked snacks/coffee and periodic team events.

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