Director of Growth (Performance & Scaling)
Cohypes
Job description
About the role
Reporting directly to the CEO, you will own the global customer acquisition and retention architecture for a portfolio of high‑velocity DTC e‑commerce brands. This is a numbers‑driven leadership position focused on building, optimizing and scaling performance‑marketing engines across multiple markets.
Key responsibilities
- Design and execute end‑to‑end acquisition and retention strategies, scaling high‑volume media spend profitably.
- Lead performance channels such as Meta, Google, TikTok, and native platforms, continuously reallocating budgets based on real‑time data.
- Build and manage a high‑volume affiliate and partnership network, collaborating with publishers, creators and media buyers.
- Drive rapid‑fire creative production and funnel testing across advertorials, VSLs, pre‑sell pages and hooks.
- Optimize unit economics (LTV/CAC) through email/SMS automation, subscription loops and upsell/cross‑sell funnels.
- Recruit, mentor and hold elite media buyers, affiliate managers, retention specialists and creative strategists to aggressive KPIs.
- Partner with brand and product owners on pricing, inventory scaling and funnel requirements.
- Maintain bullet‑proof tracking, server‑side API integrations and custom attribution models with the tech/data team.
Required profile
- 5+ years of performance‑marketing and growth leadership in high‑velocity DTC brands or agencies.
- Proven ability to scale large media budgets while maintaining profitability and target CPA/LTV metrics.
- Strong analytical mindset with deep mastery of e‑commerce metrics (CAC, CVR, AOV, MER, payback period, contribution margin).
- Fluent English and an ownership mindset thriving in fast‑paced environments.
Required skills
- Meta Ads and Google Ads platforms (including TikTok and native networks).
- Affiliate marketing program setup and scaling.
- Klaviyo and SMS automation platforms.
- Server‑side tracking, UTM structures and post‑iOS attribution modeling.
- Shopify ecosystem and analytics platforms.
What we offer
- Base salary from €7,000 plus performance bonuses.
- Access to massive media budgets, high creative output and rapid decision‑making.
- Hybrid work model based in Vilnius with remote flexibility.
- Private health insurance, annual training budget, stocked snacks/coffee and periodic team events.
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Published 2 weeks ago
Expires 1 month from now
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Cohypes