ASO Manager – App Store Optimization Lead

About the role

You will lead all App Store Optimization (ASO) activities for multiple applications, both live and pre‑launch, across global and local markets. The role combines strategic planning, data‑driven testing, and cross‑functional collaboration to boost organic visibility and installs.

Key responsibilities

• Own and execute ASO strategy for Zedge, GuruShots, and Digitaliya apps.
• Lead optimization for live and pre‑launch applications, including A/B testing of Custom Product Pages.
• Provide ASO recommendations during pre‑launch and soft‑launch phases.
• Manage app‑store features such as CPPs, promo content, and in‑app events.
• Conduct competitive analysis and stay updated on storefront changes.
• Develop frameworks to measure, analyze, and report ASO performance and its impact on user acquisition.
• Identify growth opportunities through performance analysis and data‑driven recommendations.
• Own review management, monitor user feedback, and work cross‑functionally to improve ratings and satisfaction.

Required profile

• 2+ years of proven ASO experience with a track record of driving organic installs.
• Professional experience with AI processes and tools for workflow automation.
• Strong analytical mindset and ability to interpret large data sets.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in cross‑functional teams.
• Prior experience in mobile gaming or utility apps is a plus.

Required skills

• App Store Optimization (ASO)
• AI tools for content optimization and workflow automation
• ASO tools and analytics platforms
• Data visualization and business intelligence tools
• A/B testing (including Custom Product Pages)

What we offer

• Monthly compensation from EUR 2000 gross
• Work‑life balance with private health insurance
• Home‑office budget for equipment
• Learning budget (up to 10% of working time)
• Monthly Wolt gift cards
• Free books of your choice
• Extra day off on your birthday
• 24/7 access to our office near the city centre