Assistant Brand Manager – Crochet & Knit DTC (Remote EU)

About the role

Foxelli Group is looking for an Assistant Brand Manager to support the growth of Hooks & Needles, a creative DTC brand focused on crochet and knitting. This fully remote position works across product development, customer insight, marketing and community management.

Key responsibilities

• Assist in developing and improving products, reviewing patterns, instructions and content for quality.
• Analyze customer feedback, identify trends and translate insights into product and experience enhancements.
• Conduct market research on crochet and knitting trends, new ideas and competitive opportunities.
• Support customer service and community engagement, handling product‑related queries.
• Help execute marketing campaigns, source creative assets and contribute to product storytelling.
• Leverage AI tools to accelerate research, analysis and everyday tasks.

Required profile

• Extreme attention to detail and strong organizational skills.
• Tech‑savvy and comfortable with digital tools.
• Independent, adaptable and able to manage changing priorities.
• Curious, eager to learn and open to feedback.
• Knowledge of crochet or knitting is a strong advantage.

Required skills

• Shopify
• Asana
• Google Sheets
• Claude (AI tool)
• Adobe InDesign
• General AI productivity tools

What we offer

• Fully remote work within the EU.
• Opportunity to shape a fast‑growing DTC brand.
• Collaborative team of AI enthusiasts and creative builders.