Growth Communications Manager

About the role

Eneba is building a global gaming ecosystem around its marketplace and wants to become a stronger, more recognisable choice for gamers through campaigns that earn attention, build trust and drive repeat purchases. It is looking for an experienced marketing leader to own the connection across PR, lifecycle marketing and on-site campaigns, leading specialists, setting strategy and working closely with the creative work.

Key responsibilities

• Own the strategy across PR, lifecycle marketing and on-site campaigns, setting priorities that link brand trust, customer engagement and revenue growth.
• Create and lead ambitious campaigns, from concept to execution across channels, and build the business case for each idea.
• Use funnel data and audience insights to find growth opportunities and improve conversion and repeat purchases.
• Stay hands-on with creative work: shaping briefs, refining messages and challenging copy and visuals.
• Build and lead a team, develop junior talent and hold senior specialists accountable for results.
• Align plans with Product, Performance Marketing, Influencers, Partnerships and other teams, and turn company insights and product developments into stories that earn PR coverage.
• Integrate AI into research, creative development and testing, and balance big creative bets with ongoing experiments.

Required profile

• Track record of turning original ideas into successful campaigns, with data-backed results and measured forecasts.
• Experience building and leading marketing teams and developing junior talent.
• Strong creative and commercial judgement and a hands-on leadership style.
• Experience connecting multiple marketing channels around a shared campaign and audience.
• Confidence working with customer insights, segmentation and experiments.
• Direct PR experience is welcome but not essential.
• Practical experience using AI in marketing workflows.
• Strong English communication skills.

Required skills

• Solid understanding of CRM and lifecycle marketing.
• Understanding of PR and earned media.

What we offer

• Employee stock options.
• Bonus systems including performance-based pay, referral bonuses, additional paid leave and a personal learning budget.
• Paid volunteering opportunities.
• Work location of your choice: office, remote or a mix, with the option to travel.
• Well-defined feedback and promotion processes.