Growth & Marketing Lead

About the role

TechTree is recruiting on behalf of a fast‑growing fintech that has built an AI‑driven credit engine for over 2 million members. The Growth & Marketing Lead will create a second growth engine for the new Money AI product, shaping acquisition strategy and execution while working remotely from Spain, Poland, Lithuania or Israel. The role reports directly to the founders and offers the chance to write the playbook for a new growth engine within an already successful company.

Key responsibilities

• Define the growth strategy, manage the budget and decide where to allocate resources.
• Identify and acquire new audiences while safeguarding the existing acquisition funnel.
• Translate product capabilities into compelling messaging that drives action.
• Run rapid experiments across paid social, search, newsletters, influencers, communities and PR.
• Own end‑to‑end campaign production – copy, creative, landing pages and targeting.
• Maintain funnel tracking, dashboards and continuously optimise conversion rates.

Required profile

• 2‑5+ years of hands‑on experience owning campaigns and spend with measurable growth results.
• Broad expertise in acquisition and experimentation across paid, content, influencer, PR and lifecycle channels.
• Strong understanding of CAC, LTV, attribution models and conversion funnels.
• AI‑first workflow: daily use of AI tools and automation to accelerate performance.