Product Marketing Manager

About the role

As a Product Marketing Manager in the Product Communications team, you turn product and customer insights into clear, timely communication that drives product adoption and customer retention. You combine strong product knowledge with an understanding of the customer lifecycle to identify problems, define communication triggers, and equip the team with the right messaging, campaigns, and assets.

Key responsibilities

• Understand our product and customers, build deep knowledge of key segments, and spot friction points, opportunities, and communication needs.
• Turn insights into triggers and strategies by analyzing product usage, customer feedback, and support data, then define communication triggers, segments, and scenarios and create clear briefs for stakeholders.
• Shape positioning and messaging for product features, articulate value propositions and USPs, and provide concise status updates to internal stakeholders.
• Bring market and competitive insights through customer and market analyses, identify differentiators, and translate them into messaging, proof points, and roadmap recommendations.
• Enable internal teams by equipping Product Comms, CX, Sales, and others with up‑to‑date product and roadmap information, supporting changelog communications.
• Create and maintain product storytelling assets such as documentation, videos, guides, and playbooks, ensuring they stay accurate and aligned with current messaging.
• Measure, learn, and improve by reporting on performance and impact of initiatives, using data and qualitative insights to continuously refine tactics, triggers, and campaigns.

Required profile

• Proven track record of successfully managing marketing projects and campaigns.
• Experience working cross‑functionally and managing stakeholders from multiple teams.
• Experience driving customer insights from research and data analysis.
• Experience using data and analytics to measure impact.
• Results‑driven approach and an owner’s mindset.
• Ability to multitask, stay organized, and be detail‑oriented.
• Fluent in English.
• Experience in product marketing or ecommerce fields is an advantage.

What we offer

• Gross salary starting from 3000 EUR per month, with quarterly reviews.
• Unlimited learning budget for self‑improvement.
• Flexible working hours and remote work possibilities.
• Private health insurance and unlimited access to psychotherapy.
• Workstation budget and personalized work‑anniversary gifts.
• Annual company trip abroad, gatherings twice a year and team‑led teambuildings.
• Additional days off for KASP and Rifleman’s Union members.
• Inclusive family‑related time‑off policy.