Senior Marketing Manager – Insulation Europe

About the role

Owens Corning is seeking a Senior Marketing Manager for its Insulation Business in Europe. Based in Vilnius, you will partner with commercial leaders to shape and execute data‑driven marketing strategies that drive growth, strengthen the brand, and support a robust commercial pipeline.

Key responsibilities

• Develop and implement integrated marketing plans aligned with European business objectives.
• Translate customer insights into compelling, customer‑focused messaging and value propositions.
• Own the prioritisation and roadmap for marketing activities, balancing impact, resources and ROI.
• Design and optimise lead‑generation and demand‑generation campaigns across digital and traditional channels.
• Manage the marketing budget, allocate resources efficiently, and maximise return on marketing investment.
• Measure, analyse and report on key performance indicators, ROMI and campaign effectiveness.
• Oversee creation of marketing content (digital, print, social, events) ensuring brand consistency and regulatory compliance.

Required profile

• Senior‑level experience in B2B marketing, preferably within building or construction materials.
• Strong analytical mindset with ability to turn data into actionable plans.
• Proven ability to work cross‑functionally with sales, digital, and product teams.
• Excellent communication skills and a customer‑centric approach.

Required skills

• SEO
• Content optimisation
• Paid media management
• Lead generation
• Demand generation
• Budget management
• Performance analysis
• Data‑driven decision making

What we offer

• Competitive salary range of €80,000‑€90,000 gross per year.
• Opportunity to influence European marketing strategy for a global leader.
• Collaborative, innovative work environment.