Conversion Content Systems Lead

About the role

Orbio World builds scalable systems and products used by millions of users worldwide. It is looking for a Conversion Content Systems Lead in Vilnius to own middle funnel sales growth and reinvent how conversion content operates across the business. The role takes over the direct response content pipeline, fixes its bottlenecks and turns it into an AI-first operation powered by agents and automated workflows.

Key responsibilities

• Redesign the direct response content operating model, from production to testing and scaling.
• Own advertorial sales growth, performance and testing strategy.
• Build AI-first content systems using agents, automation and scalable workflows.
• Replace manual bottlenecks with faster, more efficient content delivery and quality-control systems.
• Build performance feedback loops to continuously improve quality, speed and sales results.
• Partner with stakeholders to align priorities, solve challenges and drive the growth of the content function.

Required profile

• Direct response funnel and paid traffic experience, such as advertorials, landing pages, pre-sells, video sales letters, quizzes and other direct response formats.
• Understanding of conversion psychology, funnel mechanics and storytelling that moves people to buy.
• Ability to spot market trends and adapt the team and output quickly.
• Hands-on AI experience with workflows, tools and automation.
• Commercial mindset with strong analytical and decision-making skills; ownership and fast pace.

What we offer

• Salary from 3,700 EUR gross per month, depending on experience and qualifications.
• Birthday off, early Friday finish, one work-from-home day per week plus 20 extra remote days.
• Personal budget for courses or conferences, books and internal trainings.
• Prepaid therapy sessions, personal accident insurance, annual blood tests, vaccination programmes and private health insurance after 3 months.
• Extra paid vacation days as you grow, travel vouchers after 5 and 10 years, and free parking or public transport after 3 months.
• Annual week-long stay in company apartments in Druskininkai or Kunigiškės, team-building and workation events.
• Bonus and flexibility for new family members, and paid time off for official training.