Influencer Performance Creative
eneba
Darbo aprašymas
About the role
Eneba builds an open, safe and sustainable marketplace for gamers, with nearly 20 million active users. Its influencer team drives revenue through partnerships with creators across countries and game categories, handling lead generation, onboarding, relationship management and performance support. This Influencer Performance Creative role combines two parts: creating a high volume of usable creative briefs for influencers, and then owning the performance side by setting up A/B tests, tracking KPIs and feeding insights back into the next round of briefs.
Key responsibilities
- Research competitor and market advertising to spot angles, formats and trends
- Develop a high volume of creative angles and briefs tailored by country, audience and game category
- Review influencer content and give constructive feedback
- Design and run A/B tests across creatives, markets and categories
- Analyse creative performance with KPIs and structured testing, then adjust the approach
- Manage and optimise influencer advertising budgets, including YouTube spend
- Use AI tools to analyse data, find patterns faster and improve workflow
- Report on creative impact to influencer managers, media buyers and leadership
Required profile
- Proven experience writing creative briefs
- Experience working closely with influencer teams, or running ads with influencers
- Good English level required, proficiency preferred
- Nice to have: a background in a B2C brand, B2C SaaS or consumer subscription company where influencers are a key channel, experience across multiple markets, and experience in a business with a large content creator team (10+ people)
Required skills
- Strong skills in measuring and analysing campaign and creative results
- Hands-on experience managing YouTube spend, ideally 100,000+ per month in influencer marketing
- Hands-on experience using AI tools in daily work, especially to analyse data
What we offer
- Salary of 42,000 to 45,000 EUR per year, depending on experience level
- Employee stock options and various bonus systems (performance-based, referral, additional paid leave, personal learning budget)
- Paid volunteering opportunities
- Choice of work location: office, remote or a mix with travel
- Well-defined feedback and promotion processes
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