Creative Strategist (Video) - Paid UA

About the role

Flo, the world's leading health and fitness app, is looking for a Creative Strategist (Video) in its paid user acquisition team. The role combines strategic judgement, creative flair and leadership to turn performance data into creative concepts that capture attention and drive results. It sits at the intersection of data, psychology and storytelling, and is not a video editing role.

Key responsibilities

• Develop strategic creative concepts for paid video campaigns across social platforms
• Analyse performance data (CTR, CR, ROAS, engagement) to find insights and opportunities
• Write creative briefs that turn insights into clear direction for designers, writers and video editors
• Partner with UA and growth teams to test hypotheses and scale what performs
• Review and optimise creative iterations so each asset fits brand and business goals
• Spot patterns, trends and cultural moments to inform future campaigns
• Guide the creative process end-to-end, from concept through execution and analysis

Required profile

• 2+ years in performance marketing, creative strategy or growth marketing (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
• A portfolio of data-driven creative concepts with measurable results
• Fluency in English and a natural ability to create ideas for a global (especially US) audience
• Nice to have: familiarity with budgeting and resource allocation, and experience collaborating with writers, motion designers and video editors

Required skills

• Deep understanding of paid social creative performance and testing methodologies
• Project management tools such as Jira, Confluence and Google Workspace
• Familiarity with creative production workflows, without needing hands-on editing tools

What we offer

• Salary of EUR 4,200 to 5,200 gross per month, with annual reviews and a performance incentive scheme
• Paid holiday, sick leave and female health leave, plus enhanced parental leave and pay
• Hybrid work with 3 days per week in the office, and a 5-week fully paid sabbatical at the 5-year anniversary
• Learning support, Flo Premium for friends and family, and health, pension and wellbeing perks