Off-page SEO Team Lead

About the role

Eneba is building a marketplace for gamers and wants to become the leading one, combining data-driven optimisation, entertainment and creativity. You will lead its Off-page SEO team within Marketing, which grows the company's organic visibility and brand authority across several international markets. The strategy moves beyond traditional link acquisition toward quality, authority and measurable business impact, from digital PR and creative link-attraction campaigns to data-led initiatives and partnerships.

Key responsibilities

• Set the direction and strategy for the Off-page SEO team across multiple international markets.
• Hire, structure and grow a medium-sized team from junior to senior levels, with coaching and feedback.
• Lead the team in building and scaling advanced off-page strategies, including digital PR, linkable assets and brand authority campaigns.
• Define goals and success metrics, take accountability for team performance and prioritise initiatives with the strongest SEO and business impact.
• Own significant off-page budgets and business cases with P&L justification, managing projects end to end.
• Partner with Product, Growth, Content, Localization and other teams to turn data, products and market insights into high-impact campaigns.
• Improve the team's ways of working through experimentation, automation and AI-powered workflows.

Required profile

• Proven experience hiring, structuring and leading SEO, off-page or digital PR teams, including experienced and senior specialists.
• Strong people leadership skills: delegation, performance management, feedback and team development.
• Hands-on off-page SEO expertise, beyond traditional link acquisition.
• Track record of creating linkable assets and leading digital PR and brand authority campaigns with measurable results.
• Experience managing significant budgets, building business cases with P&L justification and owning projects end to end.
• Excellent cross-functional collaboration and excellent written and spoken English.
• Nice to have: multilingual or multi-market SEO campaigns, in-house SEO background, e-commerce or marketplace experience, and automation/AI use in SEO or outreach.

Required skills

• Off-page SEO and digital PR strategy
• Linkable asset creation and brand authority campaigns
• Budget management and business case building
• Backlink quality assessment and SEO metrics

What we offer

• Employee stock options program
• Performance-based, referral and additional paid leave bonuses, plus a personal learning budget
• Paid volunteering opportunities
• Work location of your choice: office, remote or travel
• Clear feedback and promotion processes