Remote Media Buyer – Meta Ads

About the role

IMPACT BRANDS is a leading contributor to the health and wellness industry, dedicated to improving lives worldwide. Join us as a remote Media Buyer – Meta Ads and help impact billions together.

Key responsibilities

• Plan, launch, and optimize Meta Ads campaigns across prospecting and retargeting.
• Conduct audience research and continuously test interests, lookalikes, broad targeting, and new audience opportunities.
• Analyze key performance metrics such as CPA, ROAS, CTR, CPM, and conversion rates.
• Develop creative testing strategies tailored to the brand, testing different hooks, angles, messages, visuals, and formats.
• Track and report performance using Meta Ads Manager and relevant analytics tools.

Required profile

• 2+ years of hands‑on experience with Meta Ads.
• Proven track record of scaling campaigns profitably.
• Strong understanding of conversion tracking, pixels, and attribution.
• Data‑driven mindset with strong analytical skills.
• Fluent English.

Required skills

• Meta Ads
• Meta Ads Manager
• Conversion tracking
• Pixel implementation
• Analytics tools

What we offer

• Fully remote work from any location.
• Home office budget with choice of MacBook or Windows workstation.
• Health and wellness budget.
• 25+ paid holidays and 2 paid volunteering days per year.
• Personal and professional development opportunities.
• Annual achievement bonus.