Commercial Director – EMEA Accessories & Peripherals

About the role

Lead the regional commercial performance of the Accessories & Peripherals Business Unit across EMEA, managing sales and marketing budgets, guiding regional sales teams, and delivering key financial and commercial KPIs.

Key responsibilities

• Own and deliver the regional sales and marketing budget and all financial KPIs (revenue, gross profit, margin, sell‑out) through ASBIS local entities.
• Lead, coach and develop regional sales managers and their teams, set objectives and performance standards, and build succession.
• Define and execute the commercial and go‑to‑market strategy across distribution, retail, marketplaces and key accounts.
• Provide market input for portfolio, range and vendor decisions, ensuring alignment with regional demand.
• Execute pricing, discount and promotion frameworks while protecting margin and price integrity.
• Drive sell‑out and stock rotation, flag ageing or excess inventory for corrective action.
• Grow and manage strategic distributor, retailer and marketplace partnerships, expanding distribution and premium placement.
• Report regional performance by brand, category, country and channel, identify risks and drive corrective actions.
• Collaborate with Marketing, Finance, Supply Chain and country management to align commercial plans and execution.

Required profile

• Senior commercial or sales leadership experience in IT, consumer electronics or accessories distribution, with accountability for sales and marketing budgets and commercial results.
• Proven track record leading multi‑country/EMEA sales teams and delivering revenue and gross‑margin growth.
• Strong channel and distribution management across distribution, retail, marketplaces and key accounts.
• Expertise in channel strategy, pricing execution and commercial analytics.
• Experience managing sales budgets and channel performance.
• People leadership skills: building, developing and retaining high‑performing sales teams.
• Fluent English; additional EMEA languages are a plus.

Required skills

What we offer

• Opportunity to work for a financially strong, fast‑growing multinational company.
• Constant interaction with global professional teams and international career opportunities.
• Access to continuous professional development: training, certification programs, events and team‑building activities.
• Competitive salary package and motivation scheme.