Commercial Lead – Baltic Region (Lithuania, Latvia, Estonia)

About the role

The Commercial Lead Baltics will head the commercial organization for Johnson & Johnson Innovative Medicine across Lithuania, Latvia and Estonia. Reporting to regional leadership, this senior position drives business objectives, launch readiness and customer‑facing effectiveness for a broad therapeutic portfolio.

Key responsibilities

• Define and execute the Baltic commercial strategy, including country business planning, brand prioritisation and resource allocation.
• Develop market‑specific strategic plans with Central Europe & Baltics teams, adapting global brand strategies to local realities.
• Lead performance management, forecasting, risk assessment and mitigation planning.
• Drive in‑market brand execution and new product launches across oncology, hematology, immunology and related areas.
• Coordinate launch readiness activities such as value proposition development, stakeholder mapping, supply readiness and compliant customer engagement.
• Partner with Medical Affairs, Health Economics & Market Access, Finance, Supply Chain, Regulatory, Commercial Quality, Legal, HR and other enabling functions.
• Provide strategic leadership in a matrix environment to achieve profitable growth and improve patient access.

Required profile

• Strong people leadership experience in a commercial or sales environment.
• Strategic, enterprise‑wide mindset with proven ability to develop and execute business plans.
• Deep understanding of the Baltic healthcare market and regulatory landscape.
• Demonstrated success managing cross‑functional teams and complex product launches.
• Excellent communication and stakeholder‑management skills.

Required skills