Digital Marketing Specialist

About the role

Biomapas is looking for a Digital Marketing Specialist to join its international team. The role supports delivery of the marketing plan with a focus on digital channels, delivering and optimizing day-to-day digital activity such as paid campaigns, SEO, the website and email marketing. It is also a broad, hands-on position supporting design, events, internal and external communications and marketing coordination across a small, growing team. The position must be based in Europe.

Key responsibilities

• Digital marketing: run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing and tracking spend against budget
• Set up and maintain conversion tracking, landing pages and retargeting
• Update website content and support on-page and technical SEO
• Manage email campaigns, including the monthly newsletter and nurture emails
• Manage organic social media day to day
• Support CRM and marketing automation so leads are tracked properly
• Produce regular reports on digital channel and campaign performance against KPIs
• Execute marketing tasks in the Marketing Plan and maintain the marketing calendar
• Create marketing materials in Canva and support sales presentation design in PowerPoint
• Manage freelance designers on larger creative work, coordinate events and exhibitions, and work with agencies, freelancers, PR companies, designers and web developers
• Write, proofread and edit content, and support internal and external communications

Required profile

• Degree in Marketing, Business, Communications or a related field
• 3-4 years in marketing, ideally B2B; life sciences or pharma services is an advantage
• At least 1-2 years of hands-on experience running LinkedIn and/or Google Ads campaigns
• Fluent written and spoken English
• Strong organization, attention to detail, clear communication and proactive attitude

Required skills

• Working knowledge of SEO, website CMS (e.g. WordPress) and email marketing tools
• Comfortable with analytics and reporting (e.g. GA4)
• Experience with CRM, marketing automation or Google Tag Manager is an advantage
• Confident with design tools such as Canva or Figma; Adobe Photoshop, Illustrator and video editing are an advantage
• Strong MS Office skills (Word, Excel, PowerPoint, Outlook)

What we offer

• Professional growth and career opportunities within an international team
• Bonus based on annual performance
• Personal accident and business trip insurance, additional health insurance and remote/home-based work
• Health and wellness benefits, referral policy and workplace establishment allowance
• Team building and global meetings