Senior Growth Product Manager - Monetisation

About the role

Flo, the world's leading health and fitness app with 500M+ downloads and 80M+ monthly users, is looking for a Senior Growth Product Manager - Core Monetisation in Vilnius. You will own the strategy and execution of initiatives that maximise user lifetime value, focusing on pricing, paywall experience and offer segmentation and personalisation. The role works closely with product leadership to shape Flo's monetisation roadmap.

Key responsibilities

• Analyse and identify opportunities to optimise paywalls and pricing across regions, segments and platforms to maximise user lifetime value and profitability.
• Define and implement pricing strategies and tactics for subscriptions, complementary products and add-ons.
• Design and optimise paywall experiences and monetisation mechanics to improve conversion rates and the upgrade journey.
• Develop targeted pricing and offer strategies for lifecycle moments and seasonal campaigns.
• Work with engineering, design, analytics and finance teams to improve monetisation systems, experimentation and reporting.
• Manage App Store Connect and Google Play Console configurations for pricing, SKUs and subscriptions.
• Act as subject-matter expert in monetisation, advising product teams on best practices and experimentation frameworks.

Required profile

• Proven experience developing pricing and subscription segmentation strategies to maximise LTV.
• Track record designing high-converting paywalls and personalising monetisation flows by user segment.
• Experience using offers, discounts, add-ons and subscription tiers to drive revenue growth.
• Experience coordinating paywall campaigns, experiments and launches across the app.
• Ability to work cross-functionally with engineering, design, analytics and marketing teams.
• Nice to have: experience managing monetisation for a B2C app, and with monetisation automation and machine learning.

Required skills

• A/B testing and experimentation
• Pricing and subscription strategy
• Paywall design and conversion optimisation

What we offer

• Salary of EUR 7,000 to 8,500 gross per month, with annual reviews and a performance incentive scheme.
• Hybrid work with three days in the office, and a 5-week fully paid sabbatical at the 5-year anniversary.
• Paid holiday, sick leave and female health leave, plus enhanced parental leave and pay.
• Learning support, Flo Premium for friends and family, and health, pension and wellbeing perks.