Senior Product Manager - Web Onboarding

About the role

Flo, a global health and fitness app with 500M+ downloads and 80M+ monthly users, is looking for a Senior Product Manager - Web Onboarding in Vilnius. You will build and optimise high-performing web acquisition funnels at the intersection of Product, Growth Marketing and Monetisation, helping potential users discover Flo, understand its value and become paying subscribers. The role works closely with User Acquisition, Design, Engineering and Analytics.

Key responsibilities

• Own the product roadmap for Flo's web onboarding funnels and drive improvements in conversion, revenue and customer lifetime value.
• Develop and launch new web funnel experiences from scratch, and continuously optimise existing ones through experimentation, covering landing pages, onboarding questions, paywalls and checkout.
• Own the monetisation strategy: pricing, subscription plans, paywall experiences and promotional offers, and run a high-velocity experimentation roadmap using A/B testing.
• Partner with User Acquisition and Growth Marketing to align paid campaigns on Meta, Google and TikTok with the user experience, and with Marketing to test new growth hypotheses.
• Lead a cross-functional product squad with Design, Engineering and Analytics, balancing rapid experimentation with long-term growth.

Required profile

• B2C product management experience, ideally in a high-growth consumer subscription, e-commerce or digital product business.
• Track record of building and optimising web acquisition or onboarding funnels with improved conversion rates.
• Understanding of paid user acquisition and how Meta, Google and TikTok interact with landing pages and onboarding.
• Commercial acumen: acquisition economics, revenue optimisation, customer acquisition cost and lifetime value.
• Nice to have: experience growing B2C digital health companies, and experience in regulated environments with Legal and Compliance.

Required skills

• A/B testing, funnel analytics and experimentation
• Conversion optimisation, pricing, paywalls and subscriptions
• Data-driven decision-making and strong cross-functional collaboration

What we offer

• Salary of EUR 7,000 to 8,500 gross per month, with annual reviews and a performance incentive scheme
• Paid holiday, sick leave and female health leave, plus enhanced parental leave and pay
• Hybrid work with 3 days per week in the office, and a 5-week fully paid sabbatical at the 5-year anniversary
• Learning support, Flo Premium for friends and family, and health, pension and wellbeing perks