Digital Marketing Specialist

About the role

Electrolux is seeking an experienced, open‑minded, and agile Digital Marketing Specialist to support the growth and visibility of its brands, primarily Electrolux (80%) and AEG (20%). The role focuses on strengthening market position by delivering a best‑in‑class consumer experience across the entire customer journey and all digital touchpoints.

Key responsibilities

• Develop, manage, and design marketing and communication materials such as presentations, newsletters, brochures, research papers, and event support assets.
• Plan, develop, and execute digital marketing campaigns across online advertising, websites, social media, and mobile platforms.
• Collaborate with Marketing Communications, PR, Events, Retail, and Product Marketing teams to ensure aligned activities.
• Manage and optimise digital touchpoints, including Electrolux and AEG websites, social channels, landing pages, and mobile platforms.
• Coordinate relationships with digital agencies, overseeing campaign execution, budgets, timelines, and deliverables.
• Monitor, analyse, and report on website performance, campaign effectiveness, and key digital metrics.
• Manage SEO initiatives and paid search campaigns, including Google Ads.
• Prepare and present marketing insights, recommendations, and results to management.
• Develop and coordinate multimedia content and digital marketing assets.
• Support implementation of annual marketing plans in line with brand and business objectives.

Required profile

• Bachelor's degree or diploma in Graphic Design, Digital Marketing, Communications, or a related field.
• Minimum 2–3 years of experience in digital marketing.
• Experience in a creative or digital agency environment is an advantage.

Required skills

• SEO
• Google Ads