Google Ads Media Buyer

About the role

Cohypes is scaling health, beauty, and wellness brands and needs a data‑driven Google Ads Media Buyer to own the full Google ecosystem. You will work hand‑in‑hand with creative and CRO teams to build high‑converting funnels from the first hook to checkout.

Key responsibilities

• Plan, launch, and scale campaigns across Search, Shopping, YouTube, Display, and Performance Max.
• Collaborate with creatives to craft compelling hooks, angles, and ad formats.
• Optimize advertorials, pre‑sell pages, and landing pages to improve AOV and conversion rates.
• Design and run structured A/B tests on creatives, audiences, bidding strategies, and funnel steps.
• Monitor metrics such as ROAS, CPA, CVR, MER, and LTV using GA4 and GTM.
• Manage large monthly ad budgets and pacing for optimal efficiency.
• Develop advanced audience strategies using custom segments, affinity, in‑market, remarketing, and look‑alike audiences.
• Stay updated on industry trends, new ad formats, and e‑commerce techniques.

Required profile

• 2+ years of proven media‑buying experience on Google Ads with a performance focus.
• Track record of handling large monthly budgets while maintaining or lowering CPA.
• Creative‑first mindset with experience testing ad hooks and assets.
• Strong technical proficiency with GA4 and Google Tag Manager.

Required skills

• Google Ads (Search, Shopping, YouTube, Display, Performance Max)
• Google Analytics 4 (GA4)
• Google Tag Manager
• A/B testing frameworks
• Audience segmentation and look‑alike modeling
• Data analysis for ROAS, CPA, CVR, MER, LTV

What we offer

• Collaborative, trust‑based team environment.
• Opportunities to shape brand strategy across multiple verticals.
• Freedom to test bold creative angles and innovative growth tactics.