Head of Growth
Kiloverse · Vilnius
Job description
About the role
Kiloverse is looking for a Head of Growth to lead and scale its customer acquisition strategy across multiple channels. You will work closely with the Meta Lead and cross‑functional teams to build a high‑performing growth engine for health, wellness, beauty, and travel ventures.
Key responsibilities
- Own the acquisition strategy across paid and organic channels, aligning the channel mix for continuous growth.
- Identify, test, and scale new acquisition channels beyond Meta to reduce concentration risk.
- Drive structured experimentation on offers, creatives, landing pages, quizzes, and funnels to improve CAC, LTV and payback.
- Build and maintain growth forecasting and reporting models for leadership visibility.
- Manage significant monthly ad spend, balancing aggressive scaling with strong unit economics.
- Partner with Creative, Product, Retention and Analytics to ensure new customers enter an optimized funnel.
- Grow into a leadership role, hiring and mentoring specialists as the channel portfolio expands.
Required profile
- 4+ years in performance marketing or growth, with at least 2 years in a leadership or channel‑owner role.
- Hands‑on experience scaling paid acquisition on at least one major channel beyond Meta (e.g., Google/YouTube, TikTok, affiliate).
- Strong command of acquisition economics such as CAC, LTV, payback, ROAS.
- Proven track record taking a channel or program from zero to meaningful scale, preferably in health, wellness, beauty or supplements.
- Ability to collaborate with specialist peers and align strategy without micromanaging execution.
- Analytical mindset combined with creative instinct.
- Ownership mindset, comfort with ambiguity and a drive to build structure.
Required skills
- Meta advertising platforms
- Google Ads / YouTube Ads
- TikTok Ads
- Affiliate marketing
- Performance marketing analytics
What we offer
- Competitive gross salary range of 5,500‑7,500 EUR per month.
- Opportunity to shape growth strategy for fast‑growing DTC ventures.
- Collaborative environment with entrepreneurs and founders.
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Published 3 weeks ago
Expires 1 month from now
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Kiloverse
Vilnius