Marketingo vadovas

About the role

COREPETITUS, the leading tutoring platform in the Baltic region, is looking for a Marketing Head to drive its digital marketing strategy. You will shape the overall marketing plan, manage budgets, and ensure that digital initiatives deliver maximum business value.

Key responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Manage the digital marketing budget and align it with overall marketing priorities.
• Define, monitor, and analyze key KPIs such as CAC, ROAS, and conversion rates.
• Oversee Google Ads, Meta Ads, and SEO initiatives, coordinating external agencies and specialists.
• Design and run experiments, A/B tests, and audience targeting to optimize performance.
• Improve website conversion through testing and user‑journey optimization.
• Enhance data collection, analysis, and reporting processes.
• Collaborate closely with the marketing team and external partners to drive growth.

Required profile

• Minimum 5 years of experience in digital marketing.
• Hands‑on expertise with Google Ads, Meta Ads, and marketing analytics tools.
• Strong knowledge of conversion tracking and A/B testing methodologies.
• Proven ability to analyze data and make data‑driven decisions.
• Experience managing external agencies or freelancers.
• Ability to produce clear performance reports.

Required skills

• Google Ads
• Meta Ads
• SEO
• A/B testing
• Marketing analytics
• Data analysis

What we offer

• Opportunity to shape the marketing function of a fast‑growing EdTech startup.
• Collaborative, impact‑driven team environment.
• Potential for professional growth and leadership development.