Social Media Creative Strategist

About the role

BasketNews is looking for a Social Media Creative Strategist to shape bold, high‑impact content for its basketball channels on Instagram, TikTok, Facebook and X. You will work closely with editorial, video, marketing and commercial teams to deliver both brand‑building and advertising campaigns.

Key responsibilities

• Generate and develop daring ideas for BasketNews social‑media formats.
• Monitor social, pop‑culture and basketball trends and adapt them quickly to short‑form content.
• Write creative briefs, distill core messages, script videos and provide feedback to designers and video producers.
• Use AI tools for idea generation, track content performance and propose optimisation.
• Collaborate with cross‑functional teams to execute brand and paid campaigns.
• Analyse competitor activity and uncover untapped creative angles.

Required profile

• Minimum 2 years experience in a creative role, preferably with social‑media work.
• Portfolio showcasing realised campaigns and content samples.
• Strong understanding of visual and short‑form video best practices across platforms.
• Ability to analyse data and basic knowledge of basketball (strong plus).
• Excellent writing and communication skills in Lithuanian and English.
• Passion for fast‑paced environments and willingness to experiment.

Required skills

• Photoshop
• Premiere Pro
• After Effects

What we offer

• Net salary of €1,600‑€1,800 per month (full‑time) plus quarterly bonuses up to 50 % of a month’s salary.
• Option to work remotely or from our offices in Vilnius or Kaunas with flexible hours.
• Opportunity to work with top Lithuanian and international basketball content.
• Dynamic, professional environment with strong growth potential.